STOP: "We drive impact."
START: "We achieve real results that matter."

"Impact" has become a go-to word, but it doesn’t tell your audience much. Tell people what you’re actually accomplishing.

STOP: "Empower."
START: "We provide the tools and resources to help people succeed."

"Empower" might sound mighty, but clear actions win the day.

STOP: "Stakeholders."
START: "Our partners, supporters, and community leaders."

Who are these mysterious "stakeholders," anyway? Be specific, and your audience will thank you.

STOP: "Innovative approaches."
START: "We use smart strategies that work."

Innovation is great, but not everything needs to sound like a tech startup pitch.

STOP: "Foster collaboration."
START: "We bring people together to solve shared challenges."

"Foster" is one of those words that sounds important but says little. Be specific about how you build real teamwork.

STOP: "Making a difference."
START: "Last year, we helped [specific number] people [specific accomplishment]."

Skip the generic and show your impact with stories and stats.

STOP: "Sustainable solutions."
START: "We create programs that last."

Because why sound like a textbook when you can connect with your audience?

STOP: "Transformative change."
START: "We create lasting improvements in [specific area]."

It’s not about buzzwords—it’s about showing progress.